How I Stopped Throwing Money Away… And How You Can Do The Same

I decided to dig deep to figure out the formula for effective marketing

And the good news is that there is a formula and I figured it out.

The bad news? Lots of money, testing, putting pieces together using trial and error to figure out what actually works.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing BS. Measurable, tangible, solid results.
There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch: